MLS Description Generator
Generate professional, compliant MLS descriptions in seconds.
Separate with commas
Fair Housing Safe
Check for Fair Housing Act compliance
Your MLS description
Fill in the property details and click Generate.
Raw notes → Polished MLS copy
Enter a few bullet points and get a compliant, professional listing description in seconds.
Agent notes
Address: 214 Maple Ave, Austin TX Beds: 4 | Baths: 3 | Sqft: 2,400 Features: renovated kitchen, pool, 2-car garage, large backyard Tone: luxury
Generated MLS description
Welcome to 214 Maple Ave — a stunning 4-bedroom, 3-bath retreat nestled in one of Austin's most sought-after neighborhoods. Spanning 2,400 square feet of thoughtfully designed living space, this home impresses from the moment you arrive. The heart of the home is a completely renovated chef's kitchen featuring quartz countertops, custom cabinetry, and high-end appliances. Step outside to your private backyard oasis where a sparkling pool and spacious patio await. A rare find at this price — schedule your private tour today.
How the MLS description generator works
The generator takes the facts you already have in front of you and turns them into finished listing copy. You enter the property address, the bed and bath count, the square footage, and the key features as a short comma-separated list — pool, mountain views, open floor plan, renovated kitchen. Nothing else is required. You then pick a tone: Luxury, Modern, Family-Friendly or Investor-Focused. Those four are not cosmetic labels; they change which features get the emphasis, how long the sentences run, and what the closing line asks the reader to do. The same four-bed house described for an investor leads with the numbers, and described for a family leads with the backyard.
What comes back is two pieces of copy, not one. There is the full MLS description, written to read as a human-written listing rather than a feature dump, and a short version underneath it for the places where you only get a line or two — a syndication field with a tight character cap, a text to a buyer's agent, a social caption. Each has its own copy button, so you are not editing one down to make the other. If the first attempt is not right, there is a feedback box: tell it what was wrong in plain words — too long, make it more exciting, emphasise the pool more — and generate again. There is also a one-click shorter regeneration when length is the only problem.
The fair housing toggle, and why it is on by default
Listing copy is one of the easiest places in the business to create a fair housing problem without meaning to. The risk is rarely a slur; it is ordinary marketing language that describes the kind of person who should live somewhere rather than the property itself. Phrases about a quiet family neighbourhood, a great area for young professionals, a short walk to the church, a home perfect for empty nesters, or a building with no children — all of them steer, and all of them have appeared in real complaints. Describing the property can get you in trouble too when the description is really about who is nearby: safe, exclusive, up-and-coming, integrated.
The generator has a fair housing filter that is switched on by default and that we would recommend leaving on. With it enabled, the copy it produces stays on the property and its features rather than on the buyer it imagines. That is not a legal opinion and it is not a substitute for your broker's review or your MLS's own rules — those differ by market and they change. It is a first pass that keeps the obvious problems out of the draft, which is the right place to catch them. Read what comes back before you publish it, every time.
Writing better input to get better output
The quality of the description tracks the quality of the feature list more than anything else. Vague inputs produce vague copy. 'Updated kitchen' gives the generator nothing specific to work with; 'quartz counters, custom cabinetry, 2023 appliances' gives it three concrete details it can build a sentence around. The same applies outdoors: 'nice yard' is weak, 'half-acre lot, mature oaks, fenced, south-facing' is strong. Specificity is also what protects you — a description built from real details is harder to overstate than one built from adjectives.
Two habits are worth forming. First, put the features in rough order of importance; the generator weights the early items more heavily, so lead with whatever would actually make a buyer book a showing. Second, include the things that are hard to photograph, because that is where listing copy earns its keep — the school district, the orientation and light, the new roof or HVAC, the storage, the parking arrangement, the HOA's inclusions. Photos sell the kitchen perfectly well on their own. Words have to sell the things the camera cannot see.
Where it fits in a listing workflow
The natural moment to use it is the gap between the walkthrough and going live, when you have your notes and your photos and the listing needs copy before anything else can happen. Generating the description first — rather than last — is useful because the full description is the source text for nearly everything that follows. Once you have it, the multi-channel rewrite tool turns it into Instagram, email, Facebook and SMS versions without you rewriting the same facts four times, and the short version is already there for the fields with character limits.
It is also worth revisiting on a listing that has been sitting. A stale listing with good photos and tired copy is a cheap thing to fix: regenerate the description with a different tone, or push it through the feedback box with a note about what to emphasise instead, and you have a materially different presentation without rescheduling a shoot or moving the price. Agents handling volume tend to use it a third way as well — running the same property through two tones to see which framing of the house they actually believe in before committing.
Every tool on Agent Copilot AI is included in one $29-per-month plan with unlimited use, rather than being billed per image or per document. There is a 7-day free trial and no credit card is required to start, so you can run a real listing through it before deciding.
Frequently Asked Questions
Will the description be fair housing compliant?
The generator includes a fair housing filter that is on by default and keeps the copy focused on the property rather than on the type of buyer. It is a first pass, not legal advice, and it does not replace your broker's review or your MLS's own rules, which vary by market. Always read the output before you publish it.
What do the four tones actually change?
Luxury, Modern, Family-Friendly and Investor-Focused change which features lead, how the sentences are built and what the closing line asks for. An investor-focused description foregrounds numbers and condition; a family-friendly one foregrounds space, layout and the outdoors. The underlying facts you entered stay the same.
Can I get a shorter version for syndication fields?
Yes. Every generation returns a full MLS description and a separate short version, each with its own copy button, so you do not have to trim the long one by hand. There is also a one-click shorter regeneration if the full description itself needs to come down in length.
What if the first result is not what I wanted?
Use the feedback box. Describe what was wrong in ordinary language — too long, more exciting, emphasise the pool — and generate again. The revision takes your note into account rather than starting from scratch, so the facts stay consistent between attempts.
How much detail do I need to enter?
Address, beds, baths, square footage and a comma-separated feature list are enough to generate. The more specific the features, the better the copy: 'quartz counters, custom cabinetry, 2023 appliances' produces a stronger description than 'updated kitchen'. Include the things photos cannot show — school district, light and orientation, new roof or HVAC, parking, HOA inclusions.
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